Whether you’ve been in business for 20 years or just started up last winter, it’s likely that you already know the impact that signage has for your company. Need a refresher? As it turns out, an estimated 35% of people wouldn’t have even discovered a business if it weren’t for signage.
But is traditional business signage really going to take your small shop to the next level? If you’re ready to expand your customer base and break into new business territory, you need to check out some of the advantages that electronic signs can offer.
Signs of any kind already have an impact on customers. As mentioned previously, many customers would never know a business existed if not for its signage. Electronic and LED signs for businesses can amplify that effect. But while a regular sign may grab attention, an electronic sign will command it. Your brand visibility will be higher, your sign will create more awareness, and there’s a greater likelihood that you’ll be able to influence a customer’s buying decisions.
While non-electronic signs may have a lower up-front cost, an electronic sign is going to save you more money in the long run. If your business runs seasonal messages, a digital or LED sign is easily changed without any additional cost or material waste. Not only does this mean you only need one sign for all of your messages, it means there’s no need to waste signs or clean them from sitting out on the corner in the elements.
As mentioned previously, messages on a digital sign can be easily changed at no cost and with minimal effort. With that in mind, an electronic sign means your targeting just got a whole lot better. If you’re looking to expand your customer base or advertise a new product, simply adjust your signage. With a traditional sign, this could take weeks. But with electronic signs, all you need is a few minutes.
If you’re wondering how to take your business signage to the next level, look no further than electronic signage. Don’t wait to reap all of these benefits and more!