As a retailer, you may find it challenging to get potential customers through the door. There are so many old ways of doing this, but those ways may be tired and not work anymore. Fortunately, there are a number of new and creative ways to draw people in. Let’s take a look at a few of them.

Use Website Coupons and LED Signs

Everyone loves to save a little bit of money, and it’s easy to get customers to shop at your store if you’re offering coupons. Now, to make sure that they actually come through your door instead of just shopping online, put the coupon on your website but make it for in-store use only, therefore enticing them to enter your shop. You can even use an LED sign company to create outdoor LED signs. The LED sign company can create a scrolling marquee sign that can advertise the online coupon. This will not only drive up your web traffic, but it will drive customers into your store as well. After all, studies show that 17% of customers walked into Best Buy because of its sign. This is just one reason it’s extremely important to get creative and make your signage different from other stores.

Host an Event

A fun way to get to know your customers on a more personal level is by hosting an in-store event. The event can be anything from a class to a cook-off. Offer deals for customers who will stick around following the event to do a little shopping. You can even offer pop-up deals during the event that will only be available to those who are there at the time.

Post Your Deal on a Deal Site

Many business owners may not realize that they can always go a step further in terms of advertising. Just because you have your own site and social media accounts doesn’t mean that you can’t utilize other sites. For example, if you have a really good deal going on, use coupon websites and post your deal or sale. This is an easy way to get brand new people into your store; you’re able to reach more people by doing this.

As a business owner, you’re always looking to drive additional traffic. By taking new and creative steps to do so, you’re able to reach out to new people and bring more customers into your store.