Signage for business has so many options for messages, especially if they are electric business signs. You want to utilize your digital signs to make your business successful, and here are some tricks to accomplish just that.

  • Company Name: One of the most important things that should be on your business signage is the name of your company. Have you ever driven down the road looking for a business and can’t find them because their name is not obviously stated outside? Don’t let that be your business.
  • Phone Number: You want your customers to engage with your business, whether they’re calling to ask questions or place an order. While your phone number may be available online, in the phone book, or in an advertisement, there’s no harm in posting your number on your outdoor LED business signs as well.
  • Call to Action: A call to action will help you get your customers to perform a desired behavior. You want to offer your customers something special so you can get them to come to your store, visit your website, or otherwise engage with your business.
  • Website URL: In the digital world we live in today, your website is one of your most important business tools. Even if your customers don’t come into your physical store, they might buy something from you online. Make sure you’re entire website address fits on the sign so your customers can get there without any issues.
  • Text Code: Lastly, you can offer a text code to your customers on your sign. These allow someone to text a word or key to a number connected with a marketing provider. Then, your customers can get regular text messages of certain deals and other information that will get them to come into the store.

More than 35% of people wouldn’t have noticed a business had it not been for their sign. Don’t make the mistake of not having a sign, and don’t forget to load it with all the right information. Your business signage should have your company name, phone number, website address, a call to action, and a text code. All of these things should help you market and grow your business.