hair salon store

Do you know the importance of a well designed and well purposed LED sign for your business? Are you aware of how much traffic they actually generate? It’s surprising — experts actually estimate that 35% of people are customers at a business or website which they would otherwise not be if it weren’t for the company’s sign. Sounds surprising, but studies have been conducted on the usage of signage for years, and they all point to essentially the same conclusion: a good sign draws in a <strong>ton</strong> of business and visibility.

That’s why you see them everywhere — they’re used as church marquees, school marquees, signs for government, signs for municipalities, and as marquee signs for businesses. Any good LED sign company will tell you how widespread their uses are.

They’re so effective, in fact, that a stratospheric 17% of Bestbuy’s customers are said to have visited the store based solely on its sign. It might seem farfetched, but consider the following: 

A recent study found that 8 out of 10 consumers claim that they, too, had visited a business that they would otherwise not have if it weren’t for their sign. In other words, not only are people subconsciously attracted to certain signs, they’re also aware of the effects of a good sign and are open about how much it changes their perception of a store. 

In the same survey, 68% of participants admitted that they believed the quality of a store’s sign to be intrinsically linked to the quality of the goods and services being offered. In other words, if you don’t have a professional sign outside of your business, people might assume you’re not worth doing business with to begin with..

The plain and short of it is that a good sign attracts potential customers, and also instills in them a confidence in your product or services that will keep them coming back for a long time to come. 

Any LED sign company knows this, and will be able to provide you with an attention-grabbing sign that increases foot traffic, and thus, revenue.