There are many different ways to market your business, and using exciting, unique signage is a great method to bring customers into your business. Consider the facts: 35% of people wouldn’t have discovered a business had it not been for their sign; 71% of people look at the messages on roadside billboards; and about one-third of people polled reported they visited the retailer they saw on a billboard later that week. The fact is that electric business signs have the potential to grow your business exponentially. But how do you choose the best LED business signs for your company? Here are some tips to help you with the creative process.
The first thing you will want to do is figure out the purpose of your display. Do you want it to be seen from fast-moving highway traffic from long range or at a close range in your front window? What kind of concept do you want to portray, and do you plan on using animation or characters, or perhaps both?
If you are planning on only using the sign for your neighborhood, small LED signs are the best bet. But if you want to pack a punch with your outdoor LED business signs, there are many options to choose from. Whether you are looking for outdoor church signs, school marquees, or signs for municipalities, an LED sign company can help you design anything you have in mind.
Will It Need to Change?
If your outdoor LED business signs need to adjust for different seasonal or weekend promotions, then investing in a high-resolution LED sign is the best option. As these signs can be customized at any time, they provide a convenient choice. If you go this route, make sure to keep in mind the resolutions needed for it to be properly read. Typically, standard LED resolutions are designed to be read from 450 to 1,000 feet away so you may need to adjust to suit your needs.
When investing in your outdoor LED business signs, make sure to keep in mind the local ordinances. Some local jurisdictions restrict the type of signage that can be used on different sized properties, so it is a good idea to do your research.
Call us at Signs Plus today and we will help make your business stand out!