In a digital age, it may seem like signs are obsolete. You know all those signs you pass on the highway? Well, 71% of drivers will look at the messages on roadside billboards, whether they are digital or traditional.


That’s a lot of exposure your business could be missing out on. Signs for government are literally all around us. Electronic signs for businesses can not only show potential and existing customers where your business is located but also what products it offers.


We live in a visual world. Our eyes are continuously being drawn toward that which is new and often vibrant. With LED signs, digital signs, and scrolling marquee signs, adding signage to your business front or advertising strategy is bound to catch people’s attention. Once you have someone’s attention, you can showcase your message!


Top 5 Reasons Your Business Needs Signage to Draw in Customers


  1. More Exposure



    When you run a business, every bit of messaging that exposes your product or services helps when it comes to making a profit. Yes, you need a large digital footprint with social media but you also need digital signs. How much of our infrastructure is run off signs for the government? 35 percent of people admitted they would never have visited or shopped at a store without a sign. When it comes to running your business, 35 percent makes a vast difference.



  2. Increase Sales



    More exposure to what your business has to offer is most likely going to increase your sales. Signs for government have proven effective, so it makes sense to add your own business signage. Most importantly though, studies have shown that adding or changing a sign directly improves your sales. When a storefront or wall sign is replaced with larger signage, it increases revenue by 7.7%. Commercial business signs on the outside of your building bring customers to you. It’s that simple.



  3. Signs, Signs Everywhere



    Did you know that 85% of a business’s customers live or work within a five-mile radius of its location? We tend to shop frequently in places we are familiar with and enjoy. This means that the people who live, work, and most importantly, shop, at and around your business, see you sign several times throughout their day. If someone doesn’t notice your sign right away, chances are they will pass by it again at some point during their day. Unlike other marketing strategies, signs having multiple chances to draw people in. Think about it. How many times do signs for government catch your eye on a daily basis?

The bottom line is that your business needs multiple avenues to market itself in to stay relevant Take a page from the signs for government’s playbook and add signage to your business today.