There’s no doubt that signage is important to your business’s success. After all, 35% of people surveyed said they wouldn’t have discovered a business had it not been for their sign. That being said, the kind of sign you choose can have a big impact — negative or positive — on how your organization is perceived. While some types of signage (like full color LED signs, for example) are appropriate for many companies and institutions, others may find that simple marquee signs for businesses are more effective.

But how do you know which type of sign will work best for your company? If you’re struggling to decide between plain outdoor signage and LED signs for businesses, you need to ask yourself two main questions:

  • “Who is my target audience?”
  • “What message do I want to send?”

For example, if you want to bring in millennials and convey a young, cutting-edge vibe, you’ll want to embrace LED signs for businesses that are modern, fresh, and exciting. Think about using high-contrast colors in either jewel or primary tones. Modern yet legible fonts are best for young consumers. You may even want to use irony or humor in your signage.

If your business requires a more traditional feel, you may want to consider a simple marquee sign. You’ll want your sign to express warmth, above all else. Contemporary fonts are usually a safe bet. But even though digital signs are considered to be rather modern, they’re not off-putting even to conventional consumers. They simply make it easier for customers to find your business and will drum up interest. But if you’re worried about being too flashy, you may want to forgo digital signs and opt for outdoor marquees instead.

No matter your demographic or branding, there’s one thing you most likely don’t want to use in your signage: subtlety. It might work well in other types of marketing, depending on your industry. However, your signage needs to be clear in every single way. Don’t make assumptions or purposely use ambiguity — that is, unless that’s a big part of your brand. Otherwise, shoot for obvious, rather than subdued.

If you’re having trouble deciding on the type of sign that will work best for your business, we’re here to help. From splashy digital signs to conventional outdoor signage, our wide variety of options means we can provide you with the perfect vessel to express your message. For more information, please contact Signs Plus today!