Chances are you read so much about the exciting technology of electronic business signs that you’ve almost forgotten what the technology is for in the first place: communicating with your target audience in a way that goes above and beyond non-digital efforts.

Yes, the technology driving LED signs for businesses is cool. Yes, they add color and excitement to the outside of a building like few things can. But at the end of the day, the whole idea is to increase the value of your efforts, and ultimately increase profits for your business.

And a boost in profits from electronic signs isn’t hard to find. Studies have shown that adding or changing an outdoor sign directly improves sales revenue. In fact, replacing a storefront wall sign with a larger one could increase revenue by 7.7% on its own.

To learn more about the diverse benefits of electronic business signs, keep reading.

Increase Your Brand’s Visibility

One of the largest challenges companies face is cutting through the clutter of all the other businesses marketing themselves in the area. Everything is a distraction, including radio, TV, newspapers, magazines, and, of course, competing business signs. Electronic signage can combat this problem by attracting the eyes and attention of passers-by so that the right people notice and remember your business.

Promote Deals and Special Offers

What better way to let lots of people know about new offers or promotions than with an outdoor sign? People driving by are basically a captive audience to a roadside sign and with well-designed material on your electronic business sign you have a sure chance of reaching a lot of people who would be interested in what you have to offer.

Deliver Critical Information Efficiently

In times of emergency, an outdoor digital sign can be a lifesaver by providing employees, customers, and passers-by with critical information. Whether passing along word of an impending storm or alerting people to other local problems and emergencies, an electronic business sign can serve as another way for your company to do its part in your community.

Save Time Spent on New Signs

When you need a new message prominently posted outside your business, few things are more tedious or complicated than designing and printing a new banner from scratch. Instead, you can develop and produce the same message in a fraction of the time by simply publishing it on your electronic signboard. A few keystrokes, and maybe some optional graphic design, is all it takes to get your message out.

Attract Greater Attention

Let’s be honest: there’s only so much a traditional static sign can do. It’s not very exciting or attention-grabbing, it’s just there. Standard printed signs are motionless. Meanwhile, human brains are wired to pick up on motion and our eyes are automatically drawn towards moving objects. This is where electronic business signs excel. Not only are bright lights and colors used, but they’re capable of reproducing full-on motion graphics, or even video. This dynamic messaging taps into something deep in the human brain and sustains attention like no static sign can ever hope to.

And there you have it — just a few reasons why electronic business signs are powerful and effective marketing partners for every company. Sure the technology is fascinating, but as you can see, it’s also incredibly practical. Sometimes it’s nice to get back to basics.