Signage can really help advertise and promote your business. It can help bring new customers in, ultimately, raising the bar on your success.

For a sign to work in your favor, however, there are a few tips you need to remember. By following these steps, you’re going to see people flying through the door. Let’s take a look at a few of them.

Look At Where Your Signage for Businesses is Going to Go

Question: Would having a sign stuck behind a tree help or hurt your business? Answer: It’ll most likely do more harm than help. When you have the sign in your hand, consider where it’s going to go. Look at the area from different locations so you can see what the best viewpoints would be. Stand by the road to see what the sign would look like to people driving by. Walk by your shop so you can see if the sign is noticeable to people on the ground. Figure out the best location possible for maximum impact.

Make Sure Your Permits Are Up-To-Date

If your permits are outdated, there’s a chance you will be fined for hanging up a sign. Keep track of what the rules are in your area for hanging signs, as there are specific permits that are needed to do so. If you fail to pay for these permits, or don’t have them at all, you’re risking having to pay a lot of money for a simple beginner’s mistake. Following the rules is key and will really help you in the long run.

Don’t Forget to Have Fun!

Fact: 17% of Best Buy’s walk-in customers went into the store because of its sign. If you want people to come into your shop, you need to make it a warm and welcoming environment. If it’s a cold, dark place to be, no one will want to come in. You also need to make sure that your sign is inviting as well since it’s the first thing that anyone coming into your store will see.

Whether you’re utilizing LED signs, electronic signs, marquee signs, or digital signs, where you place your signage for businesses and how you utilize it is key to the success of your business.